Finally!!! The new UI is live. After 18 months and the gathering of thousands
of useful feedback, we are getting even closer to our vision of providing a
platform through which people can effortlessly access information about the markets
they care about.
With this new version, we had two overarching goals: to make
the information more accessible and readable, and to make our existing use
cases
more apparent while building a solid foundation for growth. We are
anxious to hear what you think — have we achieved significant progress
on all fronts? Of course, our platform is still fairly young and we have many
more iterations to make, but the overall look and feel will essentially stay
the same.
Make the insights
more accessible:
The overwhelming feedback we got on the prior site was that,
while the information was readily available, the insights were too difficult to
reach. Our business users want to access insights quickly and with their
existing apps.
In this context, we completely
rebuilt our search result page. Instead of showing data based only on the relevance
of a keyword, we now show the most important results for each specific category
of information: markets, company, people, or topic. Markets are now front and center, as this is
the category people most want to see. From the search page, you can refine your
search by clicking on “view all” and navigate through this content or, leverage
the advanced search section.
We have also
completely rebuilt our daily newsletter so that information is more
readable. Our users will also get access (recommendations) to companies or
markets they should be tracking based on what they are already tracking in
their emails.
Focus on our main use
cases:
We realized that people are using the platform in three
different ways that mutually feed on each other. The first one is the one we
started with. Executives want to have
access to all the information about the specific markets or group of markets
they care about. Highly powered but also very busy people have three main
considerations:
- They want to be able to consume the information in less than 5 minutes before their day starts, with their tool of choice which, at this point, is mainly their email systems;
- They want to have 95% of the information their industry generates every day and not to miss important news. Our surveys show that the Spoke Intelligence provide 60% more news than other sources and 3 to 4 need-to-know news per week that they wouldn’t have found elsewhere;
- They want to get insights in addition to news without having to search for them
The second use case
is Research: our platform is being used for a lot of different research
needs from identifying potential candidates for a position to fill, to tracking
more granular markets for sales and marketing purposes, to finding the most
successful angel investors or venture capitalists for fund raising purposes. For all those needs, the pages accessed when
hitting “view all” are the pages that people will use to browse through the
content and identify news, companies, or people based on specific criteria.
Lastly, we now have
consultants and companies organizing their ecosystems on the Spoke
Intelligence Network, tracking entire industries without the traditionally
insurmountable clutter and effectively discovering new players and innovations
for the innovation they care about.
Build the foundation
for Growth:
With this new platform, the opportunities to develop the
platform and derive value are almost endless.
Adding browsing criteria to search through information, building mini
apps so people can access the information based on the use case they need,
accessing deeper insights more quickly, and adding more data sources for each
specific market will be our main goals moving forward, so stay tuned as we develop
the platform moving forward.
Philippe Cases
CEO Spoke Software
philippe.cases@spokesoftware.com