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What is Digital Reputation
Wikipedia describes Reputation as a commonly-held opinion, or a social evaluation based on a set of criteria. It is important in business, education, online communities and many other fields. Online, information is being published all the time: by us on our social profiles, by others on blogs or their social profiles, and by professionals on news sites and across the internet as a whole. Our digital reputation is being shaped as much by us as by other people; and as a result, checking frequently what is available online and making sure that the good content appears first is important for somebody conscious about their personal brand. Simplified, Digital Reputation Management involves both a discovery element, and a curation element. To learn more, check out the Reputation Management topic page on spoke.com to dive in! |
Well, reputation matters in each and every field of life as well as business. If any one is having his business mainly on internet then digital reputation becomes vital. Thanks for sharing this informative post Matt.
ReplyDeleteIn addition to a discovery element and a curation element, digital reputation management also involves a production element, whereby content is created and strategically distributed online. Furthermore it involves a touch of SEO to move negative search results down and positive results up on search engine results pages of Google, Bing and Yahoo.
ReplyDeleteIn addition to a discovery element and a curation element, digital reputation management also involves a production element, whereby content is created and strategically distributed online. Furthermore it involves a touch of SEO to move negative search results down and positive results up on search engine results pages of Google, Bing and Yahoo.
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